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Since then, many users and advertisers alike have soured on the social media site due to charges introduced for previously free services, changes to content moderation and the return of previously banned right-wing accounts. Twitter is thought to have approximately 200 million daily active users but has suffered repeated technical failures since the tycoon bought the so-called bird app in 2022 and sacked much of its staff. The company will work on new features in audio, video, messaging, payments and banking, according to the memo, which was seen by Reuters news agency. Twitter CEO Yaccarino told employees in a memo on Monday that X “will go even further to transform the global town square”. The domain x.com now redirects to Twitter. He bought the domain back from PayPal in 2017, saying it had “sentimental value”. In 1999, Musk co-founded a startup called X.com, an online financial services company now known as PayPal. Musk’s rocket company, Space Exploration Technologies Corp, is commonly known as SpaceX. Last October, he said that “buying Twitter is an accelerant to creating X, the everything app”. Under Musk’s tumultuous tenure since he bought Twitter in October 2022, the company has changed its business name to X Corp, reflecting his vision to create a “super app” like China’s WeChat. Musk on Sunday polled his millions of Twitter followers on whether they would favour changing the site’s colour scheme from blue to black. “#GoodbyeTwitter” was trending on the platform with reference to the old logo as several users criticised the new one. On one side of the building, only the blue bird and the letters “er” were left. Outside Twitter’s headquarters in San Francisco on Monday, police stopped construction workers from removing the Twitter sign in a scene witnessed by a Reuters reporter.

“Personally, I think the new approach feels a bit cold and impersonal,” he said. “Anything that makes it harder for people to find, or want to open the app on their cluttered phone screens risks harming usage,” he said.įernando Machado, who previously held chief marketing officer roles at Activision Blizzard, Restaurant Brands International and Burger King, said rebrands typically took time to sink in, though “as a Twitter user, I confess that I miss the little bird already”. “Only a few brands have become verbs or seen themselves referred to in global news outlets as often as Twitter has,” said Matt Rhodes, the strategy lead at creative agency House 337, which has worked with the United Kingdom’s telecom company Sky. The new logo garnered mixed reactions from users and sparked confusion about what tweets would now be called, while marketing and branding experts said the rebrand risked throwing away years of Twitter’s name recognition. “He conquered the castle, now he’s flying his own flag.” Mixed reactions It’s a symbol that Twitter is Elon Musk’s personal property. “Twitter’s changing name and logo has nothing to do with user, advertiser, or market issues. The transformation is more simply a way for Musk to make his mark on the company, said Tom Morton, the global chief strategy officer at advertising agency R/GA. Musk tweeted: “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds”.

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On Sunday, Twitter’s billionaire said in a series of posts that he was looking to make the change worldwide as soon as Monday. The new logo is the latest change since Musk bought the social media platform for $44bn last year. “X is here! Let’s do this,” tweeted Yaccarino, who also posted a picture of the logo projected on the company’s offices in San Francisco. Twitter owner Elon Musk and its Chief Executive Officer Linda Yaccarino unveiled the new logo for the social media network. The social media network’s site on Monday showed the company’s new logo: a white X on a black background. Twitter has launched its new logo, dropping the blue bird on its website for an X as part of a wider rebranding.

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